EICMA 2026 at Fiera Milano Rho: dates, opening hours, tickets and directions to plan your visit.
- General public
- 5–8 Nov 2026
- Press & trade
- 3 & 4 Nov 2026
- Venue
- Fiera Milano Rho
Italy - Public opening hours
- 9:30–18:30
Dates and opening hours
- General public
- From Thursday 5 to Sunday 8 November 2026, from 9:30 to 18:30.
- Press & trade visitors
- November 3 and 4, 2026; Tuesday from 13:00 to 18:30, then Wednesday from 8:30 to 18:30 for trade visitors.
November 3 and 4 are dedicated to the press and trade visitors. The trade visitor pass remains valid from November 5 to 8 during public opening hours; these first two days are not open to the general public.
Getting there, transport and parking
The show takes place at Fiera Milano, SS. 33 del Sempione 28, 20017 Rho (MI), Italy. The Rho Fiera Milano stop is served by the M1 line towards Rho-FieraMilano; the station is listed as a 500-metre walk from the venue. Rail routes and connections from Linate and Malpensa are detailed in the EICMA general information.
Motorcycle parking is advertised as free at PM1, on the ground floor. Motorcyclists with a Telepass device are advised to deactivate or protect it before entering. On November 7 and 8, more than 10,000 free spaces are advertised at park-and-ride facilities, which must be booked when purchasing a ticket and are subject to availability: see the official parking and road access information.
Tickets, accessibility and trade access
The announcement of the opening of ticket sales identifies EICMA’s official website as the only authorised channel. The advertised full price is €20, plus a fixed booking fee of €1.50. Check prices, categories and availability in the official EICMA ticket office at the time of purchase.
The organiser announces accessible routes and services. Visitors with disabilities can collect their ticket at the ticket office on the day, with a card or equivalent proof; free admission is provided for them and one accompanying adult. Wednesday, November 4 remains subject to the age-18-and-over rule: see the EICMA accessibility arrangements.
Eligible trade visitor categories include, in particular, two-wheel businesses, bicycle retailers, driving schools, insurers, workshops, tyre specialists and motorcycle dealers. Check the official conditions for trade visitors before travelling.
Exhibition categories and announced events
The official 2026 catalogue lists, among other things, motorcycles, scooters, motor scooters, mopeds, bicycles and e-bikes, ATVs, accessories, components, helmets and clothing. This list describes the categories documented by the show; it does not confirm in advance any particular exhibitor, brand or model. Scooters and motor scooters do not, on their own, confirm the presence of electric kick scooters; hoverboards and skateboards are not identified in the categories consulted. If you are planning a targeted visit, check the official EICMA 2026 catalogue.
For the public opening days, the EICMA–MotoGP partnership plans an exhibition on the history of MotoGP, with iconic motorcycles, prototypes, content, images and testimonials announced. The information consulted does not specify separate visiting hours or a more detailed list of items on display.
Visitor FAQ
When is the show open to the general public?
From November 5 to 8, 2026, from 9:30 to 18:30. November 3 and 4 are reserved for the press and trade visitors: see the official opening hours.
Where exactly is EICMA?
At Fiera Milano, SS. 33 del Sempione 28, 20017 Rho (MI). The Rho Fiera Milano stop serves the venue; the station is listed as a 500-metre walk away, according to the EICMA access page.
Can I buy trade access?
Only if you belong to an eligible category and provide the required proof, together with ID. See the official list of eligible and excluded profiles before travelling.
Which products are confirmed in the catalogue?
The catalogue lists motorcycles, scooters, motor scooters, mopeds, bicycles and e-bikes, ATVs, accessories, components, helmets and clothing. Check the EICMA 2026 catalogue directly for a particular brand or model.
Scootidoo: wholesale and retail sales
Trade customers: wholesale sales by quotation. Retail customers: shop online.
Our categories: electric kick scooters, bicycles, electric motorcycles and quad bikes, hoverboards, electric skateboards and accessories.





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